How do we connect with the next generation of consumers right where they are?

By teaming up with creators and key-opinion leaders to craft playful, lovable, and feel-good social-first video content
that grabs attention and spreads joy!

Here are 3 examples:

Targeting Gen Z
Tapping into the rising Miniature trend

Targeting Gen Alpha
ASMR is always a
crowd-pleaser!

Targeting Millennials
Non-creator / Beats collab

My role: ACD AD
- Our team at R/GA created the overall concepts,
- Helped find the creators,
- Make creator briefs,
- Brief and workshop with the creators to get the best possible content,
- And finally oversee the edit and QC.