for halloween TCL challenged the team to create a social media campaign that would drive more users to engage with their social media accounts organically,
by highlighting the frighteningly high image quality of the new QLED tv
the TCL tv quality is so real, that even monsters are terrified when they see their greatest fears
The campaign was shared all over the world. We saw engagement everywhere from France to Indonesia.
Which is one of the reasons why it won a Shorty Award in the category: Best of Social Media
