This is an Integrated brand campaign set out to discover the depths of human potential.

National Geographic and Mazda partnered to seek out the next top storyteller. The initiative called on all creators to capture remarkable moments that resonate using Mazda's core values.

Assignment: Inspiration began with a contest shared through social media and encompassed web and video content. Out of over a hundred thousand entries, three finalists were selected to compete for a once-in-a-lifetime shot to go on assignment with National Geographic Travel.

The culmination of this collaboration was a 45-minute television special broadcasted on the National Geographic network.