THIS IS THE STORY OF HOW WE TOOK A STRUGGLING MONEY APP
AND TURNED IT INTO THE #1 FINANCE APP ON THE APPSTORE
THAT YOU PROBABLY HAVE ON YOUR PHONE RIGHT NOW
For the launch of the new Google Pay app, we wanted to change people’s perspective on what personal finance can look like.
We did that with relatable stories told in a fast paced social media calendar.
And of course a sparkling new brand tone and identity
THE HUSTLE
PAID OFF.
OUR EFFORTS PUT GOOGLE PAY AS THE #1 FREE FINANCE APP
